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Obama’s data advantage - Lois Romano - POLITICO.com

Obama’s data advantage - Lois Romano - POLITICO.com



The depth and breadth of the Obama campaign’s 2012 digital operation — from data mining to online organizing — reaches so far beyond anything politics has ever seen, experts maintain, that it could impact the outcome of a close presidential election. It makes the president’s much-heralded 2008 social media juggernaut — which raised half billion dollars and revolutionized politics — look like cavemen with stone tablets.







Read more: http://www.politico.com/news/stories/0612/77213.html#ixzz1xP0OOuv0

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